Anyway, knowledge at the local gun shops lacking (they seem to get more excited pistols, go figure) and the web sites aren't very clear either with helping to select the right choke for my Benelli Nova. I like to be sure I'm purchasing the right item so I'm doing it only once and not have to return it or risk damaging my gun not to mention the choke.
My Benelli Nova came with Trulock chokes, so of course I went to www.trulockchokes.com too. Of all the web sites I found theirs the most useful. It helped me navigate to what I thought was the right choke, but I wasn't entirely sure. That may be partially due to Benelli's web site too, which isn't clear about what's compatible with the Nova. Having some doubt I decided to email Trulock hopefully...maybe...possibly get a recommendation without being made to feel like an idiot. You know how that goes. Those communications frequently go into a black, black cyber hole and if...by chance you get a response, it's usually useless. That was last Friday.
Enter George Trulock, President of Truelock Chokes. I was [very] pleasantly surprised to find in my inbox an email from Trulock on a Sunday! Holy cow! Wait a minute...I hadn't opened it yet. Expecting the worst (You idiot, what's the matter with you? Can't you pick out a stupid choke and you blog about this stuff? Gosh you're worthless!), with trepidation I opened it and learned a few things:
- George and his company are committed to service
- George is authentic and sincere
- He took the time to make a recommendation over the weekend no less
- He didn't make me feel stupid and freely shared his knowledge
- It feels to me like a quality operation that cares
- I'm now a Trulock fan
There's a video on Trulock's website I think represents George and Trulock well that I've included here. Please take a moment to view it. It's worthwhile. George, I hope you're okay with my embedding this video.
If I haven't mentioned it before, delivering high-quality customer service, measuring it and managing the processes and technology that enable it has been a focus of mine for the past few years. The difference between customer service and high-quality customer service being the manner in which service is delivered. That's oversimplified, but it's nonetheless true. I've become deeply passionate about it and recognize it when I experience it and want to acknowledge when I find it. I think it's part of who George Trulock is and likely pervades the culture at Trulock Chokes. As the saying goes, the fish stinks most at the head. Well...this fish doesn't stink. Thanks again George, you're doing it right!
Now, just to be clear, based on George's recommendation, I purchased my choke from a local dealer...who didn't know a thing about chokes. "Here, I'll open the cabinet and let you look. I'm sure you know a lot more about chokes than I do." Oy! Okay, er...(squinting)...Guy. (Not the actual name on his tag.) It was packaged as Benelli, but it had Trulock etched on it. I won't mention the store, but some education is in order. I located the choke George recommended and am hoping to use it Thursday evening...if I can make it and meet up with Ken. Otherwise it will have to be Sunday.
Other than that I've been learning a lot about gun fit. It's interesting how your eyes are opened and you start to see things. I stopped by the range in Naperville last Sunday just to get a feel for it. I watched a guy go through a round of trap hitting two, maybe three clays in the round. The poor guy was folded over and scrunched up all over the gun with an awful stance. Three other guys were with him and none were telling him anything helpful. Dude...that looks painful! No wonder you're missing. Well...we'll see how I do with my Benelli Nova and new Trulock choke.
Now, just to be clear, based on George's recommendation, I purchased my choke from a local dealer...who didn't know a thing about chokes. "Here, I'll open the cabinet and let you look. I'm sure you know a lot more about chokes than I do." Oy! Okay, er...(squinting)...Guy. (Not the actual name on his tag.) It was packaged as Benelli, but it had Trulock etched on it. I won't mention the store, but some education is in order. I located the choke George recommended and am hoping to use it Thursday evening...if I can make it and meet up with Ken. Otherwise it will have to be Sunday.
Other than that I've been learning a lot about gun fit. It's interesting how your eyes are opened and you start to see things. I stopped by the range in Naperville last Sunday just to get a feel for it. I watched a guy go through a round of trap hitting two, maybe three clays in the round. The poor guy was folded over and scrunched up all over the gun with an awful stance. Three other guys were with him and none were telling him anything helpful. Dude...that looks painful! No wonder you're missing. Well...we'll see how I do with my Benelli Nova and new Trulock choke.

